I am eager to bring my expertise to the AFP Board. My ambition is to positively challenge the AFP’s approach based on a background of disruptive innovation in technology and go-to-market strategy, driving the association into the next wave of industry advancement.

As Associate Vice President, EMEA at Geotab, I leverage global data insights from millions of vehicles, including extensive UK fleet experience. This provides an understanding of challenges facing AFP members: rising costs, electrification, safety, and ESG demands. My focus is translating complex analytics and best practices globally into practical strategies for efficiency and sustainability, relevant to the AFP’s mission to support and educate UK fleet professionals.

My leadership empowers diverse organisations using data for impactful improvements. I have experience helping fleets navigate large-scale EV adoption (addressing charging/range concerns), achieve significant cost savings via fuel/CO2 and idling reduction, enhance driver safety (reducing incidents/insurance pressures), and optimising performance. Examples like Milk & More (21% speeding reduction, 19% EV range increase) and United Utilities (35% fuel economy increase, 26% emissions reduction) provide insights pertinent to Board strategy and member support.

I actively engage with industry challenges via speaking, moderating panels, and participating in UK roundtables. I drive Geotab to contribute data-driven insights on overcoming electrification barriers (infrastructure, ZEV mandate), enhancing safety culture and controlling TCO– key areas where the AFP provides guidance and shapes industry direction.

My proven ability delivering measurable results and commitment to advancing best practices via innovation ensure I can contribute meaningfully to the AFP Board.