I am the Head of Commercial Data and Innovation at Ayvens. With a career rooted in commercial vehicle consultancy, I have developed a reputation for turning complex data into real-world insights that drive strategic fleet decisions. I am also a Fellow of the Association of Fleet Professionals, a passionate industry advocate, and a regular contributor to public conversations on fleet electrification, cost optimisation, and innovation.

I’m applying to join the AFP Board to help drive meaningful, practical change in our industry — grounded in data, collaboration, and real operator needs.

As someone who has grown through consultancy and now leads innovation and data strategy at Ayvens, I see daily the challenges fleet managers face — from ZEV compliance and vehicle suitability to commercial pressures and infrastructure gaps. I bring a unique blend of hands-on experience, data fluency, and strategic thinking that I believe would complement the board.

I’m particularly passionate about raising standards in commercial vehicle insights, supporting SMEs with practical tools, and using platforms like AFP to share best practices across the sector. My recent work includes developing TCO+ — a toolset helping operators make better, more transparent decisions — and leading national EV trials in partnership with public and private sector fleets.

I’m enthusiastic, collaborative, and committed to helping AFP shape the next chapter of fleet in the UK.

Thank you!!!